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Saving the news with some Google-ness
CinDaily is about saving the news.
That is what it was at its inception and where it is now. The question – and why not much has happened to CinDaily lately – is about how to do that without losing one’s proverbial shirt. Sustainability through profitability (not charity, though that has worked for some) is not a good long-term approach. Or so says me.
Jeff Jarvis, author of the book “What Would Google Do?” and a co-host on “This Week in Google” (a must-listen – or now, must-watch and/or listen- show for anyone interested in cloud computing), has a great post this morning on his blog “Buzz Machine.” Google may save news.
Fallows says that the three pillars of a new online business model for news, in Google’s view, are “distribution, engagement, and monetization.” My equivalents are the conveniently alliterative engagement for the public, effectiveness for advertisers, and efficiency in the operation. That is to say, Google doesn’t touch — nor should it want or need to — the fourth and vital leg to sustainable business models for news: cost. That’s what will make it easier to get Politico’s local product, TBD.com, to profitability more easily than the competitive Washington Post can stay there. That’s why I am looking more at the entrepreneurial than institutional future of news. That’s why I think this quest Google and others are on is about more than saving newspapers and more than saving news; it’s about finding new opportunities. But nevermind that.
I have been interested in what Google is doing to help further journalism/save it/make it new for some time. Jarvis and I are cut from the same cloth on this (and, it seems, many issues). Looks like things are starting to get more interesting quickly.
Two together better than none?
So, this good for local media? Probably not.
The less competition – and there is, my God, less of it – the less news there is out there reported. Not to mention less accountability by not only the the people, businesses and public servants who typically get reported, by also less likely that the two media outlets here would report on each other’s actions. And who loses? The public.
Clear Channel Media Cincinnati, parent of WLW-AM, and WXIX-TV (Fox19) have formed a broadcast and marketing partnership, including a deal to broadcast the Cincinnati Bell/WEBN fireworks show.
via Fox19, WLW form broadcast/marketing partnership – Business Courier of Cincinnati:.
In slipshot fashion, the weakened Business Courier left out a key aspect of this story: What happens to the partnership WLW had with its former sister-station, WLWT-TV? I guess that’s over.
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